Bespoke Skills
I work closely with brands to assess their needs and deliver tailored solutions. Below is an overview of my areas of expertise.
Branding
I create holistic experiences across touchpoints to give brands meaning that transcends product, ultimately building longterm consumer love and loyalty. Whether establishing a new organisation from the ground-up or refreshing an existing one, I immerse myself fully in a brand to intimately understand DNA and target audience - culminating in a unique identity that guides all orders of business.
Marketing
Effective marketing begins with a strong sense of purpose and an actionable plan. I work with brands to identify their marketing goals aligned with revenue targets and growth opportunities to develop audience-first strategies that are sympathetic to budget, resourcing and timeline realities. I carefully consider communications across each platform to ensure that messaging is consistent and cohesive.
Content
Brands can no longer just sell products or services, they must add value to their audience and actively be part of their world. For this reason, content is more powerful than ever. Storytelling triggers emotion and emotion drives purchase. Leaning on my extensive editorial experience, I develop and execute compelling multi-channel content strategies that drive conversion in support of commercial objectives.
Social Media
I am a digital native who lives and breathes social media. I enjoy directing, filming, editing and publishing content across video and stills. Brands need to be where consumers are, and consumers are on social. I believe that Instagram acts as a shopfront for a brand; it’s the modern-day visual merchandising. I love working with brands to curate their feeds, refine their visual language and pair them with influencers from my rolodex.
I also have experience in professional mentoring, academic lecturing, corporate workshops, trend presentations and public speaking.