MINI Cooper: MyBroadsheet

As Broadsheet’s Head of Branded Content, I worked with MINI Cooper to develop and launch MyBroadsheet. MyBroadsheet created a layer of personalisation across Broadsheet, allowing readers to curate the Broadsheet experience to discover and document their city in a more tailored way. The MINI Cooper car brand was seamlessly integrated through branded editorial content, social and videos featuring relevant talent.

Outcomes:

Creative

Production

Copywriting