Leif Products: Clean Skincare

Leif Products is a cruelty-free and clean Australian skincare brand that heroes native botanical ingredients. I worked with them in a Head of Marketing contract role to help re-launch their website, which needed to eloquently reflect their form-meets-function ethos, and develop their social media strategy. I was responsible for copywriting, ecommerce, marketing and activations, partnerships and alignments, and PR and communications.

Outcomes:

Copywriting (eDM & eCommerce)

Influencer Outreach

Instagram Content

Marketing Strategy

Partnerships & PR