By Beth: Edible Collagen

By Beth is an Australian edible collagen brand. I worked closely with founder Beth Levis since pre-launch phase to help carve out its niche and appeal to the luxury beauty consumer. Once launched, I assisted Beth directly with social media content, weekly eDMs and blogs, PR and influencer outreach.

Outcomes:

Brand Identity

Copywriting (eCommerce, eDM & blog)

Instagram Content

Marketing Strategy

Market Research & Positioning

Packaging & Product Copy